Hi, I’m Machiko, a Creative Director with years of experience in the beauty and wellness space. I concept, design and execute on packaging, environmental design, digital campaigns, social content, branding, and full-scale 360 concepting. I’m hands-on from idea to execution. I also art direct photo and video shoots, making sure all details aligns with the business objectives. I’ve led and managed large and small creative teams, including global teams.
Skills
CREATIVE STRATEGY
Bold Moves, Big Impact.
TEAM MANAGEMENT
To build a successful creative team, focused mentorship is key.
OMNI-CHANNEL MARKETING
Cohesive, personalized, and engaging experience for customers.
OPERATIONAL EFFICIENCY
Doing things in the most effective and efficient way possible.
CREATIVE DIRECTION
The driving force behind unforgettable visual experiences.
INSPIRE CREATIVITY
Building Strong Relationships Internally & Externally.
PHOTO & VIDEO DIRECTION
Directing and producing outstanding visual content.
BRAND DEVELOPMENT
Building Trust with the customers.
MIXBOOK
“Machiko was an exceptional Creative Director at Mixbook. She brought a strong, authentic leadership style, streamlined processes, and developed comprehensive brand guidelines. Machiko elevated our photography and graphic imagery, and helped us cultivate a unique, memorable, and diverse brand identity. She was a great mentor to her team and inspired them to do their best work. I highly recommend Machiko - she'd be an incredible asset to any organization.”– Michelle Ritchie, Former CMO @ Mixbook
GAP FACTORY
“Machiko and I worked together closely on Apparel projects including a new content destination that incorporated both photo and video shoots with on-model product shots and video featuring fashion bloggers. She was able to provide a clear vision of how the content page should look from the logo redesign, site layout, photo shoot plans, etc. I enjoyed working with Machiko and would love to partner with her again. She is very detailed oriented with strong creative leadership.”– Tammy Lam, Former Production Lead @ Gap
JOYUS
“Machiko has a rare blend of creativity and process management skills. She quickly elevated our style at Joyus, even with limited resources. Machiko also developed a style guide that could be applied to our team in SF and LA, which is crucial for our growth. It was a pleasure working with her, and I would welcome the opportunity to work with her again.”– Nick Ionita, Former CEO @ Joyus
VP, Creative, Consultant
Shaklee | Remote | 2024 – Present
Develop and execute comprehensive marketing strategies encompassing digital, social media, print, packaging, environmental design, and global branding initiatives.
Lead creative direction for all visual assets, from photo & video shoots to website design and print materials.
MY RESUME
Creative Director, Consultant
Bare Minerals | Remote | 2020 – 2021
Set up remote work for digital and visual teams, improving collaboration.
Implemented innovative systems for efficient communication and workflow.
Directed all creative for site, social, email, in-store visuals, and media.
Creative Director
World Market | Hybrid | 2024 – 2025
Set up remote work for digital and visual teams, improving collaboration.
Implemented innovative systems for efficient communication and workflow.
Directed all creative for site, social, email, in-store visuals, and media.
Creative Director
Mixbook | Remote | 2021 – 2023
Created powerful brand vision for Mixbook.
Drove Creative Vision across brand, marketing, and visual design.Directed all visual design elements, from digital to packaging.
Managed budgets with a strategic eye.
Creative Director
Rodan + Fields | San Francisco | 2017 – 2020
Managed the creative team and process, delivering standout campaigns across print, convention, and digital media while staying on budget.
Grew team from 2 to 20 creatives in 8 months.
Established brand guidelines for consistency and engagement.
Creative Director
Joyus | San Francisco | 2016 – 2017
Designed brand guidelines and photography style guide.
Set up in-house photography studio for cost efficiencies.
Directed all creative output.
Global Art Director
Gap FACTORY | San Francisco | 2013 – 2015
Created powerful brand vision for Gap Factory.
Produced high-end seasonal shoots with top models.
Led diverse creative teams from art direction to production management.
Directed execution of seasonal campaigns across multiple platforms.
More about me
Design Junkie 🖼 Photography Aficionado 📸 Amateur Painter 🧑🏻🎨 Foodie🍝 Ocean Lover 🌊 Music Enthusiast 🎶 Kid Wrangler 🧒 👦 Cancerian 🦀 Moon Chaser 🌚 Cancer Survivor 🙇🏻♀️